We helped this 80-year-old institution from the retail industry communicate its offering, and capabilities during the National Supermarket Association trade show, one of the largest in the country.

The umbrella communication was around the ultimate goal of a business owner, which is their success, and positioned ASG as the enabler of that success.

We created a structure to communicate ASG offerings through the use of the brand colors. Each benefit per color.

The umbrella communication was a cause-and-effect strategy that allowed for flexibility in presenting ASG offerings and their benefits to business owners.

Another animation provided a clear explanation of ASG’s capabilities using the brand's colors and new iconography to help with visualization.

Motion Graphics done in collaboration with Adri Torres