We collaborate with brands to define their unique voice, communicate their essence, and craft better solutions.

Esencia, which translates to Essence in English, adds some color and shows a different perspective rooted in curiosity when designing a brand expression.

We are not here to paint things differently. We believe in the power of collaboration, honesty, and simplicity without sacrificing taste for the best results.

Our successful partnerships with start-ups, small businesses, and minority-led companies have helped them uncover their brand essence, launch their brand, or transform to communicate their mission better.

Capabilities

Capabilities

We’re purposelly small, so we can move fast and get to the results quickly.


Our process varies depending on your needs, but it’s always rooted in listening, staying curious, and guiding you along the way.

Brand Strategy

Research and insight
Brand audit
Brand architecture
Naming
Design strategy
Verbal identity

Brand Design

Identity
Brand Campaigns
Guidelines
Art direction
Copywriting
Photography
Motion graphics
Video Production
Illustration

Digital Design

Web design
Web development
Mobile app design
Interactive displays
Social media assets
3D visualisation

Packaging & Print

Brochures
Stationary
Packaging
Book design
Magazine design

Carlos Jara, founder

Carlos, a Peruvian-born designer, brings over 15 years of expertise in branding, advertising, and product design. During his agency tenure, he made significant contributions to iconic brands such as Harley-Davidson, Johnnie Walker, Honey Bunches of Oats, Jagermeister, Cigna, and USPS.

Transitioning to in-house positions, Carlos not only led teams at WeightWatchers and Newsela but also played a pivotal role in shaping team culture. At both organizations, he implemented process improvements, fostering better collaborations and leaving a lasting impact on the working dynamics. His career journey reflects a commitment to excellence and a passion for shaping compelling brand narratives across diverse industries.

Our ethos

Honesty without being rough.

We strive for open and honest collaboration without compromising empathy or tact while delivering feedback or opinions. The more transparent the relationship, the better the process and outcome.

Simplicity without being dull.

To achieve simplicity, honesty is essential. While creating a solution, it is important to understand the essence of the brand and eliminate anything that can hinder it. The outcome should not only be simple but also enjoyable.