Narrative-driven design that gets to the essence.
Esencia is a visual design and storytelling studio working with founder-led and mission-driven brands to express who they are; clearly, honestly, and with intention.
What we do
Brand & Visual Identity
Logos, typography, color systems, and visual languages that define how a brand shows up.
Documentary Storytelling
We produce short documentary-style films that help brands communicate their mission through real people, real stories, and lived experiences.
This work is rooted in observation, trust, and restraint, offering an alternative to scripted, AI-generated, or overly polished brand content.
(Offered selectively.)
Web Design
Thoughtfully designed websites that translate brand identity into clear, engaging digital experiences.
Selected Work
Peru de Fiesta
Independent Documentary Series
Produced by Esencia
Humanizing Pedagogy
Editorial design
Altitude Creative Industries
Brand and web design
How we work
We work closely with founders and teams to uncover what truly matters, then translate that into visual systems and stories that feel human and enduring.
Our work values clarity over noise, judgment over excess, and authenticity over trend.
Esencia is led by Carlos Jara, a creative director with over 15 years of experience across visual identity, web design, and digital work.
His work includes collaborations with organizations such as WeightWatchers, Harley-Davidson, Newsela, and Associated Supermarket Group (ASG).