Pack the savings
Creative Direction, Advertisement
We collaborated with the Associate Supermarket Group (ASG) to lead the creative and design direction for their Back-to-School campaign, which deployed on all their banners, including Associated Supermarkets, Pioneer Supermarkets, Compare Foods, and Met Foodmarkets.
Officially launching in 2023, the campaign was deployed on social media, digital media, and in-store advertising.
ASG decided to rerun the campaign in 2024.